Canon CRM & Digital
From 2022 - 2023, I was the primary copywriter for the Canon CRM account at VCCP, writing copy for brand campaigns, product launches, seasonal activations, and lifecycle triggers.
With a dedicated audience of amateur and professional photographers, it was expected for us to generate 40-60% open-rate on email. So, it was important to create user experiences that went above and beyond typical marketing.
Personalization station
Using data from Canon’s Camera Connect app, we created series of complex triggers and user journeys, each customized and timed for maximum impact.
Like an offer for a new battery if your camera dies a little too often. Or a guide to the best new lenses, specially selected for your kit.
Through personalization, we found new ways to engage, educate and reward Canon’s most loyal customers, while drawing in new members with intuitive onboarding campaigns.
