In-house with Samsung
In 2019, I was hired as an internal copywriter for Samsung Europe’s digital marketing team, writing copy for emails, social campaigns and editorial content marketing.
After supporting the launch of the Galaxy S20 smartphone, my role was expanded in order to internalize the content strategy and development for Samsung digital channels.
Leading Samsung Explore
For two years, I led the editorial strategy, creative direction and creation of content on Samsung’s owned editorial channels: Explore and Members.
Addressing popular topics like tech, photography, sustainability, music, film, and TV, we created greater brand affinity for loyal customers and broadened the visibility of samsung.com via organic and paid SEO.
“Defined by addictive pop melodies, ultra-precise choreography, and a seemingly endless line up of talented South Korean performers, K-pop has quickly become a global sensation, with groups like BTS selling out stadiums around the world.
With over 100 billion views on YouTube (yes, billion) and hundreds of international music awards between them, it’s clear that K-pop is more than a fleeting fad, but rather, a seismic shift in the culture of pop music worldwide.”